Swiss watchmaker Breitling has opened its first store at the Intu Trafford Centre in Manchester.
The store will launch later this month and will be managed by Aurum Holdings, whose portfolio includes Watches of Switzerland, Goldsmiths and Mappin & Webb. The Breitling store will be the second largest monobrand opening for Aurum to provide reliable replica watches.
The 1,000 sq ft store incorporates the Breitling’s aeronautical ties and features pop art paintings by artist Kevin Kelly. Other design features include a mosaic of aircrafts and Breitling’s pin-up in the centre.
The full range of best-quality Breitling copy watches sales will be housed at the new store, as well as the exclusive Breitling for Bentley collection.
Breitling Trafford will launch on 24 May with a celebration attended by the Breitling-Jet team, the world’s only large civil aerobatics team flying on jets. From 24 May until 28 May, visitors to Intu Trafford Centre will also have the opportunity to take flight as pilots in the Breitling Jet Simulator and to appreciate the low-price fake Breitling watches.
The hot-selling blue bezel fake Breitling Chronoliner houses a Manufacture Breitling Caliber B04 powering an ultra-convenient dual timezone system and is issued in a limited series enhanced by its all-blue livery. An exclusive new face for this aviation chronograph with a truly timeless look.
Complete with its automatic chronograph, its second timezone display in 24-hour mode and its high-tech ceramic rotating bezel serving to read off a third time zone, also on a 24-hour scale – perfect for measuring flight times during long-haul travel around the world –, the Chronoliner has asserted itself as the authentic flight captain’s watch.
Breitling now introduces the Swiss copy watch with white sub-dials online in a special version with a Manufacture Breitling Caliber B04 featuring revolutionary user friendliness. Entirely developed and produced in the brand workshops, this ‘engine’ officially chronometer-certified by the COSC is distinguished by its extremely functional dual timezone system. To adjust the main hours hand to local time, all the wearer need do is pull out the crown and turn it either way in one-hour increments, without losing any precision in terms of minutes and while ensuring automatic adjustment of the date in both directions. Meanwhile, the red-tipped hand keeps track of home time in 24-hour mode, thereby making it easy to distinguish between day and night.
To accentuate the exclusive nature of this original and high-performance model, Breitling has chosen to combine the steel case with a blue bezel and dial – the latter adorned with silver counters. The matching rubber Aero Classic strap is embossed with a pattern reminiscent of the steel mesh bracelets equipping the brand’s instruments during the 1950s and 60s.
Like all Breitling chronographs and watches, the blue rubber strap replica Breitling Chronoliner B04 was designed to withstand intensive usage in even the toughest conditions, notably thanks to a rugged case water-resistant to 100 m (330 ft), a sapphire crystal glareproofed on both sides, and an ultra-hard, scratch-resistant ceramic bezel featuring a star-shaped cut- out that facilitates handling even with gloves.
Equipped with a special engraved caseback – sporting a vintage-look pin-up and “Special delivery” inscription –, the popular fake Breitling Chronoliner B04 issued in a 100-piece limited edition, is available exclusively from one of the 50 or so Breitling boutiques around the world.
The entire spirit of aviation in an original and timeless style.
When thinking about Breitling, aviation immediately comes to mind – and not only because of the wings in its logo. Even before releasing the Navitimer in the early 1950s, the company had offered essential navigation tools to pilots, and was used in places such as the cockpits of the British RAF. On another hand though, Breitling’s contribution to diving watches is often forgotten, and unfairly so. But by looking deeply at the detailed history of the reliable fake Breitling SuperOcean, a pioneering line of watches which introduced no less than the first known reverse panda dial chronograph and a fascinating “slow counter” mechanism, someone is looking to right this wrong.
The original duo of SuperOcean watches with their inimitable indexes.
The two first references of the SuperOcean are now auction highlights, with one reference 807 fetching 65,000 CHF at the thematic auction Start-Stop-Reset from Phillips (more than twice its high estimate). Launched in 1957, the SuperOcean extended Breitling’s reach beyond the skies, matching the blossoming demand for diving watches that had led Blancpain and Rolex to create the Fifty Fathoms and the Submariner just a few years before. Their current success can also be explained by their unique look that neither my friend Phil nor I can resist. After all, try to find the same long and pointy indexes on any accurate replica watch other than the SuperOcean, which was incidentally the first chronograph to ever offer a reverse panda dial.
As a Frenchman, there is another thing I truly love about vintage popular Breitling copy watches sales: they sometimes come with a second signature from one of their French retailers from the time, either Uti or Lip. This is the case for the SuperOcean presented in detail in the article found here; to be fair, even with a basic dial, the reference 2005 is a pretty amazing watch. Launched in the 1960s, the ref. 2005 went for a less extreme look than its predecessors, and offered a degree of legibility than many other chronographs would envy. Yes, despite appearances, it is actually a chronograph, with a single minute hand to measure the duration of a dive – since seconds are not crucial to figure out your air reserve underwater, there is no seconds counter.
The Breitling SuperOcean reference 2005 with its characteristic “slow counter” chronograph.
The genius of this watch boils down to its indicator at six o’clock, which shows whether the chronograph is engaged or not. You get a yellow dot when the chronograph is on, and a black one when it is inactive. High-end replica Breitling heavily modified the Venus 188 movement so that it would offer this “slow counter” and only measure the elapsed minutes in the clearest way possible for its users, for which it was a matter of life and death.
The biggest European private equity firm, CVC Capital Partners, has acquired a controlling stake in famous fake Breitling. The Schneider family, owner of the brand since 1979, retains a 20% share. The transaction, valued at €800 million, will close in June subject to approval by competition authorities.
Recent years have seen any number of family-owned watch firms lose their hard-fought battle of independence, as a quick look at the list of mergers and acquisitions shows. Even the most determined ultimately surrender their arms, generally because they are unable to find a successor. For example? Following the death of Luigi Macaluso, the man who put Girard-Perregaux back centre-stage, the company he had acquired in 1992 was subsumed by Kering in 2011. As was Ulysse Nardin three years later, when the death of Rolf Schnyder, proprietor since 1983, gave the multinational another opportunity to build up its watch division. More recently, in 2016, the absence of a successor within the family prompted Peter and Aletta Stas to sell Frédérique Constant, the company they had founded in 1988, to Citizen. All watch groups need do is lie in ambush until the moment is ripe to well develop their excellent copy watches.
A brand in good health
Breitling’s new owner isn’t a watch group but a private equity firm, CVC Capital Partners, the largest in Europe with more than US$71 billion in funds invested in some fifty countries across the globe. The firm employs 350,000 people in sectors that range from software to rail infrastructure and lottery operators. This is its first venture into the watch segment, motivated by the same reasons as with any other takeover. Breitling was pulled from the brink of bankruptcy by Ernest Schneider in 1979. An astute businessman, he succeeded in putting the brand back on track – or rather into the air, with legendary aviation-themed chronographs such as the Navitimer and the Chronomat. When Schneider passed away in May 2015, the company was passed to his three children with son Théodore taking over at the head of discount fake Breitling. They inherited a company in good health that wasn’t overexposed to Asian markets; a welcome advantage these past 20 months. Based on this, and sales in the region of CHF 400 million for annual production of 150,000 units, it can be realistically valued at between CHF 800 million to CHF 1 billion.
“The right partner”
For months, speculation had been rife that Breitling was up for sale to encourage the Swiss superior Breitling replica watches. In fact it was common knowledge that an investment bank had been commissioned to look for a buyer, with a figure of 400 million then being quoted as a fair price for the family. Bloomberg News estimates the final deal, in which CVC Capital acquires an 80% stake, in excess of €800 million. Théodore Schneider keeps the remaining 20%. “I am convinced CVC is the right partner to elevate Breitling to the next level,” he said in a statement. “CVC’s expertise, track record and international network will help unlock Breitling’s full potential.” The transaction should close in June, pending approval by the competition authorities. Breitling should indeed benefit from its new owner’s network while keeping the same management, but without the synergies that an acquisition would normally bring. The question remains whether Breitling will ultimately fall into the hands of one of the sector’s multinationals. Investment funds aren’t in the business of nurturing family firms but rather buying and selling for a profit. Chances are that Breitling hasn’t found its new “forever home”.