With Breitling as a manufacturer of wristwatches, another company from the luxury sector relies on digital certificates of authenticity. Stored and organized on the Arianee blockchain, this solution will in future also be used to offer insurance for Swiss movement fake Breitling watches.
Customers in the luxury industry are increasingly coming into contact with blockchain solutions almost automatically. The latest case is the Swiss watch manufacturer Breitling, which is now enclosing a “digital passport” with its products. This can be scanned with the smartphone and then leads to a wallet, as Breitling replica describes the mechanism. If the new watch is registered accordingly by the owner, the warranty status and repair history are currently recorded in the wallet. In addition, in the event of a resale, the registration of the new owner can be processed via the wallet. For example, the industry leader in luxury goods, Moët Hennessy Louis Vuitton (LVMH), is developing digital certificates of authenticity for the blockchain under the name “Aura”.
Breitling cooperates with Arianee for blockchain and wallet
At Breitling, the French consortium Arianee comes into play for digital innovation. In a press release, Arianee describes that the wallet is to be expanded in the near future to include functions such as extended warranty and insurance for the valuable watches. From mid-January 2021, owners of older blue dials replica Breitling watches will also be able to have a “digital passport” handed out retrospectively and thus participate in the program.
Arianee promotes its services as a standard solution for the luxury sector. The consortium is not for-profit; its members already include a good dozen luxury brands. From a technological point of view, Arianee works with ERC-721 tokens, which are “non-fungible”, i.e. individual and non-destructible. LVMH also uses this approach with “Aura”. The tokens are documented in the Ethereum (ETH) blockchain. Georges Kern, CEO of Breitling, sees the new offer as an “innovative service”. He emphasizes new possibilities for customer loyalty and communication through the digital connection of the products.
Conclusion: Brave new blockchain world at Breitling
It will be exciting to see whether buyers of high quality replica Breitling watches or other luxury goods take advantage of the option of registering their products digitally via a blockchain. The process using an app is fundamentally different from the practice of doing this using sales receipts and specialist retailers. But proponents point to enhanced service and convenience. Whether resale or warranty issues, information on the manufacture and materials used, insurance or offers for accessories, invitations to exclusive events or warning notices – the list of linked services is long. It is also interesting to see whether manufacturers can agree on a common standard. Do you really want to have a separate app on your smartphone for every luxury item in the future? A uniform solution would presumably be in the interests of customers. Seems certain: the fashion and luxury industries recognize the opportunities of blockchain solutions earlier than other branches of the economy and are already implementing them in everyday life.